Branch Consulting Group

The signature course

Connections Change Everything®: A Live Networking Strategy Course for Business Owners and Salespeople

This is a live, interactive course that teaches face-to-face networking as a strategy, not a personality trait. You leave with a personalized roadmap and know exactly what to do in any room.

Get the course outline

A strategy you can use

Connection becomes powerful when it becomes intentional.

Our Networking Strategy Course is designed to empower you with the tools and confidence to succeed in any networking scenario. Through a combination of interactive live discussions and practical homework exercises, you’ll learn how to craft and implement a personalized networking strategy that works for you.

The work is grounded in real conversations and real rooms. You’ll move from hoping the right opportunities appear to knowing how to prepare, participate, follow up, and keep relationships moving forward.

What changes

Walk into the room with a plan.

01

Practical skills

Replace vague advice with exercises and repeatable choices you can carry into your next event.

02

A personal roadmap

Craft a networking strategy that fits your goals, your strengths, and the relationships you want to build.

03

More confidence

Approach important events with ease because you know how to start, contribute, and continue the conversation.

04

New opportunities

Elevate your networking skills and create the conditions for meaningful professional and business connections.

Who it’s for

Solopreneurs, entrepreneurs, franchisees, and salespeople who attend events but can't point to the business those events produced.

What you’ll be able to do

  • Set a mindset and a goal for every event you attend
  • Define your ideal customer and referral partner precisely
  • Find the places and events where your ideal customer and referral partner spends time
  • Know what to say when you meet them, and follow up so the relationship keeps moving

What we cover

Course Outline

Module 1: Get the Right Mindset

The biggest barrier to effective networking isn’t your skills, it’s what’s in your head before you walk into the room. This module separates networking from Netsocializing (showing up without a plan), identifies the comfort zone that’s been holding you back, and gets your mindset right so the rest of the course actually works.

Module 2: Build a Powerful Brand Within Your Brand

Ten people in your category compete for the same customers. The one who gets picked is the one a customer can describe in a sentence, and feel something about while they’re saying it. This module helps you define what makes you genuinely different and build the personal brand that travels with you to every event, post, and conversation.

Module 3: Identify and Locate Your Ideal Customer and Referral Partner

If you can’t describe your ideal customer in detail, every networking event becomes a waste of time. This module shows you how to use AI to build a sharp customer profile in minutes, and then how to use that profile to find the exact events where those customers gather.

Module 4: Prepare Before Networking

The networkers who get the most out of every event aren’t the smoothest talkers. They’re the ones who showed up knowing who’d be in the room and what they wanted to accomplish. This module is all about the 30 minutes of work you do before you walk in.

Module 5: Use a Value Statement, Not an Elevator Pitch

Elevator pitches are cold, stiff and emotionless. Value statements lead with an emotion that starts relationships. This module teaches you how to introduce yourself in a way that makes people lean in instead of looking for the exit, and how to use AI to draft, refine, and shorten your statement to any length the situation calls for.

Module 6: Create a Strategy for Attending Networking Events

Not every networking event is worth your time. This module helps you choose the right ones, set goals before you arrive, work the room with intention, and walk out with the outcomes you came for. It also covers the FORM method (Family, Occupation, Recreation, Motivation), the question framework that turns small talk into real conversation.

Module 7: Ask for and Conduct a 1-2-1 Meeting

The 1-2-1 is where networking actually pays off. This module covers how to ask for one on the spot, how to run a great meeting, what to do in the 24 hours after, and how to conduct an effective 1-2-1 over Zoom when meeting in person isn’t possible.

Module 8: Build Multiple Networks and Nurture Them

You have more than one network. You’ve got personal, family, college, work, church, recreation, and each one serves a different purpose. The most successful networkers build multiple networks intentionally and stay connected to the people in them over time. Building a network is only the first step; nurturing those relationships is what sustains and grows your connections. This module shows you how to follow up effectively, stay top of mind without being pushy, and turn an ever-growing list of names into the kind of network that solves problems and creates referrals for years to come.

How it works

Interactive sessions plus practical homework you apply at real events.

Delivery: in person and online

Length and schedule: Each module is one hour and usually once a week.

Class size: 1-10

FAQ

Who is this course for?

Solopreneurs, entrepreneurs, and salespeople

Who is it not for?

Inside sales or non-sales managers.

Do I need networking experience?

No

How long is it, and what is the time commitment?

One hour per week.

A useful next step

See the full course outline.

Share a few details and we’ll send your request to Sara. You’ll be able to download the outline as soon as your request is received.

Download the Outline

A useful next step

Let’s make your network more useful.

Ready for the next conversation?

Client Testimonial

A practical system for every room.

“I only worked through a few modules of Sara's course, but even taking it à la carte, it provided real, usable value. Module 5 ("Use a Value Statement, Not an Elevator Pitch") genuinely changed how I open conversations, helping me build an authentic value statement instead of a recycled elevator pitch. Her coaching on pivoting that pitch depending on the room also helped ease my nerves. Modules 9 and 10 built on this by turning networking into a practical system, offering clear ways to continue nurturing those relationships afterward through tools like newsletters.”